This episode features Alice Horn at Villa Key.

Alice has been providing Short Term Rental accommodations to people traveling into Central Florida for years now. Her, her husband, and her son have built their business into a well oiled machine that prides itself on offering old fashioned service combined with 21st century technology. And their approach is working!

In a time when the Short Term Rental business feels uncertain to some, they are seeing their business increase, and their customers are expressing a strong desire for what they’re offering.

So how are they doing it? How do they set themselves apart? In a Central Florida market over-saturated with STR options, how are they convincing renters to book with them? And how do they keep them coming back for more? Alice breaks all of this down in our interview, and offers invaluable perspective for anyone interested in looking at STR for their portfolio.

I hope that in this interview you find practical insights that you can learn from, or directly apply as you continue on your own journey in Real Estate.

I hope you enjoy my conversation with Alice!

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